Today’s consumer is highly educated and they are more and more concerned about what they are putting in their bodies. They’re constantly looking at where their food is coming from, how it was raised, what it was fed, and most importantly how the macros shake out. Macros are the three macronutrient components of all food; Carbs, fat, and protein. In a world full or Keto, paleo, and other eating regiments, clean sources of protein have become king.
When it comes to protein we have two options; plant or animal proteins. Next, you have to suss out if the macros shake out and then decide if the protein is clean enough. For our discussion, today let’s just assume you are picking animal proteins and that gives you choices such as pork, chicken, beef, or fish.
When someone is asking for clean protein they could be asking for many different things. For many, clean protein is a source of protein with low fat, low carb, no additives, no antibiotics, no growth promoters, etc. They want to know that if their protein source is from meat that it was not consuming awful stuff that in turn they are now eating as well. Hence the term “clean”.
Tilapia has for years been labeled as a dirty fish. Some of this is based on bad farming practices from overseas markets and some of it is just plain misinformation. There are some farms however that hold themselves to a higher standard and raise Clean Tilapia.
This Tilapia is raised in very controlled conditions, it is fed a plant-based diet, it is never given antibiotics or growth promoters, and is flown fresh every day from South America straight to the US. It is typically in the grocery stores in under 48 hours from the time of harvest and it is not frozen but kept cool and fresh and ready for you to eat!
Clean Tilapia is a mild fish that when cooked will take on the flavors of whatever it is cooked in. You can keep it simple with butter, salt, and lemon or use it in one of your favorite recipes. It is easy to prep and easy to cook.
Clean Tilapia is high in protein while low in calories and fat. As fish go, Tilapia is also known to be among the lowest in regards to mercury content.
As Clean Tilapia is gaining notoriety it is quickly becoming a “go to” source for protein with both professional and average joe athletes. As they are looking to improve performance they look for protein sources that fit their dietary needs. Clean Tilapia very nicely fits the bill.
For more information on Clean Tilapia please visit our Tilapia Farming page.